Internal Communication between Managers and Employees in Kentucky Research Paper

Internal Communication between Managers and Employees in Kentucky State - Research Paper Example The third factor deals with the impact of the training program on the workforce environment. The data has been collected by taking interviews of the business employers in Kentucky State. The study will be concluding with recommendations and conclusions for these employers that should be taken into consideration while dealing with the three factors. Purpose of the Study The purpose of this study is to analyze the internal communication between the managers and the employees in Kentucky and also analyze the following research questions: 1. What is an organization’s strategy to develop its own brand? 2. How does the organization expand the market of their goods? 3. How can training program affect a workforce environment? Methods and Procedures The procedure of collection of the data followed by its analysis and interpretation of the result while finding a solution to any research problem is known as the research philosophy (Tobin & Joseph, 2006). It mainly comprises of two approa ches. One is the positivism and the other is interpretive. The positivist style gives establishing theory prior to the research conduct. This type of research can be carried out by means of experimental and descriptive research method. It is positively associated with the natural sciences. On the other hand, interpretive gives the establishing theory after conducting the research. The interpretive research model works on the basis of the human perceptions (Seale, 2012). It helps to understand mainly the non statistical variables like the human perceptions, their social behaviour, social motives etc (Spradley, 1979; Plummer, 1983). In this research, the interpretive research model have been chosen for finding out the internal communication between the managers and the employees, the strategy of the company in developing the brand and the expansion strategy of the company in marketing its products. The two main types of research strategies are qualitative and quantitative research str ategies. Both qualitative and quantitative research strategies hold equal importance while finding a solution to any research problem. Quantitative research strategy involves various statistical calculations, different computational techniques and procedures (Kumar, 2011). It mainly considers close ended surveys (Ably, 2012). Qualitative research strategy is just the opposite of quantitative research strategy. It gives the description of the individuals in the natural situation and tries to find solutions to the research problems based on culture, social belief, human behaviour etc (Kumar, 2011). In this research problem, qualitative research method has been used for analyzing the internal communication between the managers and employees, the strategy of the company in developing the brand and the expansion strategy of the company in marketing its products. In this research strategy, both primary and secondary data collection method have been used. The primary data collection has be en made by conducting the interview of the business owners and the managers of various local businesses in the Kentucky state.